Technical SEO is about making your website better to make it easier for search engines to find, recognize, and store your content. It is just like a health inspection on a website, same as if you go to the doctor to make sure your body is working correctly. It makes sure your website is working properly for search engines. There are many key points to keep in mind while doing technical SEO, like page speed, mobile friendliness, crawling and indexing, robots. txt, SSL certificates etc. In this Technical SEO Guide, I am highlighting 8 main points. A SEO expert must keep in mind while doing technical SEO.
A Complete Technical SEO Guide:
Page Speed:
The main thing you have to remember while doing technical SEO is page speed. If your page speed is slow, it interrupts your search engine rankings because it negatively affects the user experience. Mobile users mostly have a slow internet, making fast page loading speeds even more essential for catching mobile traffic. Studies have shown that faster-loading pages have higher conversion rates. Therefore, optimizing page speed should be a priority in your technical SEO efforts.
Mobile friendliness:
If your website looks good and works smoothly on a mobile, Google gives high priority to those websites. Mostly, people use their mobile phones to search for something. That is why Google wants to make sure they find websites that are easy to use on their devices. If you provide a good and entertaining experience for mobile users, your mobile-friendly website can improve its search rankings, increase traffic, and drive conversions.
Crawling and Indexing:
When someone uploads something on the website, crawlers come to their website and discover all the data. This may be text, images, video, or other file types that are accessible to bots. Indexing means to store, investigate, and organize these data and make it ready to display in SERPs. It must be crawled properly by search engine bots for a website to rank higher in search engine result pages. When crawling is done properly, then it’s made easier to index this data. It enables search engines to quickly find relevant results when users perform a search query.
SSL Certificate:
Your website security depends on an SSL certificate, and it also lifts SEO rankings. A website needs an SSL certificate in order to keep user data secure, verify ownership, save from hackers and gain user trust. It is also helpful to rank better on search engines, and it makes visitors feel more confident about interacting with your website. In summary, an SSL certificate is important for keeping your website safe, while also helping it perform better in search results.
XML Sitemap:
This is just like a map for search engines. A good sitemap makes it easier for visitors to find related content fast and for Google to find your site’s pages. Google ranks web pages, not just websites. That is why it is very important. It also provides complete information about your website. It is the primary means of page discovery.
Structured Data:
It is very super important for SEO because it makes it easy for Google to recognize what your pages and website is about. It’s the same as telling Google what your website is all about. If you provide complete information about the content, like product details, reviews, and all other details, it helps search engines display rich snippets in search results. Excel files or SQL databases are examples of structured data. Each of these is organized into structured rows and columns that can be sorted.
Robots. Txt:
It is a file that tells search engine spiders not to crawl certain pages of a website. Most search engines like Google, Bing and Yahoo recognize and honor Robots.txt requests. With robots. Txt file you can avoid duplicate content and give search engines helpful commands on how they can crawl your website more efficiently. If you use robots.txt effectively, it is vital for enhancing your website’s presence and performance in search engine results.
Canonical Tag:
While doing technical SEO, canonical tags are a very important tool because they manage duplicate content issues on websites. It is used to help search engines to index the correct URL and avoid duplicate content. If you do not use canonical tags, you can lose control over which URL a search engine chooses to show in relevant search results. In short, they resolve duplicate content, consolidate link equity, enhance user experience and improve overall performance of the website in search engine results pages.
Conclusion:
Technical optimization plays a key role in improving website visibility, user experience, and search engine rankings. If you focus on doing the right thing and keep up to date with new changes, your website does better in search results. If you want your website’s success for a long time, then you have to build a strong base by spending time and effort on technical SEO. New problems and issues will arise, as your website grows in complexity. That is why regularly monitoring your main technical SEO guide and fixing issues as they arise is important.
